In recent years the concept of concerts on streaming services has grown from novelty to mainstream possibility. What began as a workaround during the pandemic has now become a reliable, and often preferred, alternative for fans and artists alike. Viewers who once travelled to physical venues can now attend live performances from their homes, while artists can expand their reach globally via digital platforms. Research demonstrates that streaming is not only a substitute but a complementary channel to traditional concerts. For instance, a study found that streaming actually stimulates demand for live shows rather than replacing them entirely. As new…